Nike latest Snapchat Lens shows support for USWNT


With the 2019 FIFA Women’s World Cup drawing closer, fans of the US Soccer Women’s National Team have one more way to show their support. The creatives at Nike have put together an AR Lens that slaps a team jersey on you, and of course links to Nike.com for a quick purchase.

The USWNT soccer Lens will only be available tomorrow, May 9th, and the timing is close enough that users can snag a jersey in time for the team’s “Send-Off Series” of matches begin on the 12th against South Africa, followed by Belgium and Mexico. Meanwhile, Snapchat is trying to deal with its identity crisis, but Lenses people like and using its login to power a popular new quiz app could help change the story.



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